Portfolio / client roster
Designs trusted by creative brands and
collaborators.
I’ve had the opportunity to collaborate on projects that span from small business rebrands to conceptual product launches and digital experiences for school projects, each client partnership is built on understanding, curiosity, and design integrity.
Terra Craft Packaging Design
Terra Craft
Luxury Artisan Ceramic Packaging Design
Terra Craft is a modern artisan ceramic packaging concept designed to combine luxury minimalism with handcrafted warmth. The project focuses on elegant typography, earthy color palettes, and premium packaging presentation inspired by boutique ceramic and home décor brands.
Brand Overview
Die-line Showcase
The packaging structure was developed using a custom die line system designed for both product protection and premium shelf presentation. The layout balances functionality with visual elegance while maintaining a clean luxury aesthetic.
Closeups
This project strengthened my understanding of packaging systems, branding consistency, typography hierarchy, and luxury visual presentation. Terra Craft was developed as a portfolio-focused branding project intended to reflect modern boutique packaging aesthetics and professional presentation standard.
AEVORA Beverage Brand
AEVORA Premium Sparkling Water
A premium sparkling water brand inspired by the colors and movement of the aurora. AEVORA combines elevated packaging, flavor storytelling, and luxury visual design into a cohesive beverage brand system.
Brand Overview
AEVORA’s visual identity draws inspiration from natural light phenomena, blending elegant typography, vibrant gradients, and atmospheric color palettes to create a modern premium beverage experience.
Aurora Collection
The Aurora Collection features four distinct flavors, each represented through a unique color story inspired by different moments of light, energy, and nature; Nova Berry, Citrus Pulse, Arctic Wave, and Sunset Peach.
Can Design System
The packaging system was designed to maintain strong brand consistency while allowing each flavor to establish its own visual identity through color, gradients, and iconography.
Can Mockups
Realistic product mockups were created to visualize how the packaging performs in a premium retail and advertising environment.
Multipack Packaging Die-line Showcase
Multipack Mockups
A four-pack carrier was developed to extend the brand system beyond individual cans while maintaining a cohesive visual experience across every touchpoint.
Social Media Campaign
A launch campaign was created to introduce AEVORA through immersive visual storytelling, highlighting the Aurora Collection and reinforcing the brand’s premium positioning.
Final Brand ECOSYSTEM
Bringing together branding, packaging, and marketing into a unified premium beverage experience inspired by nature’s most captivating light display.
Eclipse Festival Music Festival
Luxury Music Festival Brand Identity
Eclipse Festival is a fictional luxury music festival designed to blend sound, art and immersive light experiences into a three-day destination event. Inspired by solar eclipses, celestial imagery and contemporary festival culture, the resulting identity balances elegance, atmosphere and scalability across every touchpoint.
Brand Overview
The visual language was built around the contrast between darkness and light. A restrained black-and-gold palette creates a luxury aesthetic while celestial imagery reinforces the festival’s immersive atmosphere.The system was designed to feel cinematic, modern and premium while remaining flexible enough to support a wide range of campaign applications.
Logo System
The Eclipse Festival logo combines refined editorial typography with a simplified eclipse symbol. The circular mark represents the alignment of light and sound while creating a memorable visual signature.The identity includes primary, horizontal and icon variations to ensure consistency across digital, print and merchandise applications.
Campaign Posters
A three-part poster campaign was developed to build anticipation, reveal artist lineups and communicate the immersive nature of the festival experience.Each poster uses cinematic eclipse imagery, dramatic lighting and bold typography to create a unified campaign system while serving a distinct communication purpose.
Social Media Campaign
A coordinated social media campaign extended the festival identity into digital marketing channels.The content system was designed to support announcements, lineup reveals, experience highlights and ticket promotions while maintaining a cohesive visual language across every post.
Merchandise System
The Eclipse Festival identity was expanded into a collection of physical touch points designed to enhance the attendee experience. From apparel and event credentials to access passes and wristbands, every item reinforces the premium positioning of the brand while maintaining consistency across the broader identity system.
Bringing the Eclipse Experience Together
Eclipse Festival demonstrates how a unified visual identity can transform a fictional event into a believable premium brand experience.Through branding, campaign design, social media, merchandise and environmental applications, the project showcases the development of a complete event identity ecosystem designed to engage audiences before, during and after the festival experience.
Project Outcome
This project explored the creation of a luxury event brand from concept to execution. By developing a scalable identity system and applying it across multiple platforms, Eclipse Festival demonstrates the importance of consistency, storytelling and visual cohesion in modern brand design. The result is a complete portfolio case study that showcases brand strategy, campaign design, merchandise development and real-world brand applications within a single unified system.
Distracted Driving Awareness Campaign
Eyes on the Road is a public safety awareness campaign focused on reducing distracted driving caused by smartphone use. Through emotional storytelling, impactful visuals, and strategic messaging, the campaign encourages drivers to stay focused behind the wheel and recognize the life-changing consequences of a single moment of distraction.
Campaign Strategy
Distracted driving continues to be one of the leading causes of preventable roadway accidents. The campaign was developed around a simple but powerful truth: a single text message can take attention away from the road long enough to change lives forever. By combining urgency, emotion, and clear communication, the strategy aims to influence behavior and encourage safer driving habits.
Campaign Identity System
The Eyes on the Road identity is built around a visual metaphor that combines an eye and a roadway into a single recognizable symbol. This mark represents awareness, focus, and responsibility while providing a flexible system that can be applied consistently across posters, educational materials, and environmental advertising.
Awareness Poster Series
The poster series serves as the primary communication tool for the campaign, using bold typography, emotional imagery, and direct messaging to capture attention. Each poster explores distracted driving from a different perspective while reinforcing the campaign’s central message of staying focused and protecting lives.
Environmental Advertising
Roadside Digital Billboard
Bus Shelter Advertisement
Highway Awareness Billboard
To maximize visibility and public impact, the campaign was adapted into large-scale outdoor advertising formats. Billboards and transit displays place the message directly within everyday environments where drivers and commuters encounter safety reminders in real time.
Educational Awareness Card
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The awareness card extends the campaign beyond advertising by providing drivers with concise information about distracted driving risks and prevention strategies. Designed as a take-away resource, the card combines educational content with strong visual branding to reinforce the campaign message long after initial exposure.
Campaign Sticker System
The sticker collection introduces smaller, shareable campaign touchpoints that help increase recognition and community engagement. Using concise slogans and recognizable campaign visuals, the stickers create additional opportunities for the message to be seen and remembered.
Campaign Showcase
The final campaign showcase brings together every component of the Eyes on the Road system into a unified visual presentation. From identity design and awareness materials to environmental advertising and educational resources, the campaign demonstrates how consistent design can communicate an important public safety message across multiple platforms.
Project Outcome
Eyes on the Road demonstrates how graphic design can be used as a tool for public education and social impact. By combining strategic communication, emotional storytelling, and a cohesive visual identity, the campaign transforms an important safety issue into an engaging and memorable awareness initiative. The result is a complete campaign system that encourages drivers to stay focused, make responsible decisions, and help create safer roads for everyone.
Bull’s Packaging Design
